It is what it is – simple geometric shapes based on squares and rectangles that represent order, simplicity, harmony, and truth (1).
Taking inspiration from the portfolio of ten woodcuts, Untitled from an untitled portfolio (1988) by Donald Judd (2)(3), I created the above images using Adobe Illustrator.
Whatever you’re creating, simplicity is the ultimate goal.
Take a complex thought and reduce it down to a simple, powerful (truthful) message.
At the foundation of any great idea is the truth, the most powerful force in creativity.
Sir John Hegarty – advertising executive and a founder of the agency Bartle Bogle Hegarty
Good ideas don’t have to be complicated
The greatest ideas are the simplest
Decide what to leave out
Keep it simple
Anything simple always interests me.
David Hockney – Painter, draftsman, printmaker, stage designer, and photographer
Simple is sexy
It is what it is
P.S. If you want to find out why I feature most of the images on my website in a Polaroid format – Please click here to read my post, Instant Memories!